The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands...
The plant-based creamer category has grown considerably more competitive since nutpods launched in early 2015 with its coconut-and-almond-based wares, but revenues surged 500% in 2017 for the Bellevue, WA-based brand, which has just completed a series...