More than half of US adults will celebrate Valentine’s Day today by spending a record-breaking $20.1 billion, or about $150 each on average, on “holiday indulgences,” including a variety of traditional sweets and better-for-you foods and beverages, according...
Marmite owner Unilever has threatened to pull advertising from online platforms such as Facebook and Google if they fail to protect children or create division in society and promote anger or hate.
While it’s “not perfectly clear” whether all e-commerce channels are going to make money, PepsiCo is positioning itself to win online with heavy investments that leverage big data and predictive analytics to sharpen real-time marketing messages, dynamic...
Most food, beverage and supplement brands know that stating or implying that their wares can treat, prevent, or cure a disease is a definite no no. They may not, however, be aware that retweeting, re-posting, or simply ‘liking’ social media postings to...
