Berri Pro’s low calorie fitness drinks check several macro trends including being lower in sugar, plant-based and made with coconut water, Manuka honey and a variety of super foods and everyday fruits. The beverages claim to have half the calories and a third of the sugar of ordinary sports drinks, and it sources electrolytes from mangos, acai, lemons & limes, and dragon fruit. Booth N1302
NOOMA finds white space in the sports drink category: ‘People want something that will rehydrate them without the added sugar and ingredients they can’t pronounce’
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Protes unveils protein popcorn: 'We’re the first ones to bring function to the category'
Tapping on the functional food trend, Muscle Mac stands out in the protein crowd
