Hälsa unveils ‘America’s first oat yogurt drink’
Hälsa - Swedish for health - is tapping into US demand for dairy alternatives with the launch of “America’s first Oatgurt… a light and refreshing dairy-free drinkable yogurt made from organic Scandinavian whole grain oats, topped with organic berries and fruits.”
Aimed at “health-minded shoppers and Millennials,” Hälsa retails at $2.49 for an 8oz. bottle.