RxBar moves into the nut butter category with snackable, high-protein pouches
By Elaine Watson
- Last updated on
Best known for its protein-packed nutrition bars, RxBar is expanding into the nut butter category (booth #5686) with squeezable single-serve pouches featuring peanut or almond butter, dates and egg whites (9g protein, 180 calories) for a morning or mid-day snack.
The pouches will launch in May on RXBAR.com and Amazon and hit store shelves in the months ahead.