According to natural products consultant Bob Burke, the old ‘playbook’ of starting out in farmer’s markets, progressing to independents, then picking up a ‘beachhead’ account such as Whole Foods has “all been thrown out the window” in 2018, with many brands focusing more efforts online and changes at Whole Foods making it a less appealing partner.
NEW PRODUCTS GALLERY: From glitter gum and Imag!ne snacks to Pulled Oats
GALLERY: Trendspotting at Expo West 2018: From Paleo Puffs to regenerative agriculture
EXPO WEST 2018: PepsiCo to take Quaker to the store perimeter
EXPO WEST 2018: ‘Having a social mission is great, but no one cares if your products aren’t delicious,’ Ravi Patel, This Bar Saves Lives
