Sugar reduction, plant-based, functional By Elaine Watson 13-Mar-2018 - Last updated on 14-Mar-2018 at 15:23 GMT Facebook Twitter Linkedin Email to a friend According to Whipstitch Capital, key trends include collagen, better-for-you snacking, personalization, plant-based, grass-fed, functional ingredients, sugar reduction, and transparency and sustainability. EXPO WEST 2018: The state of the natural products industry EXPO WEST 2018: The state of the natural products industry US retail sales of natural and organic products +6.5% to $207bn in 2017 Natural and organic sales growth significantly outpacing overall industry growth Hot trends Channel trends More than half of zero-to-three-year-old companies launched online first 70% of consumers will buy groceries online by 2024 Sugar reduction, plant-based, functional Natural, speciality, conventional Throw out the old playbook Test, learn, repeat Amazon reviews The virtual shelf Instacart Prev 1 … 7 8 9 10 11 … 15 Next