Oat-fueled innovation
Savory oats innovator Grainful has revamped its frozen entree recipes and packaging after going through the Chobani incubator program, while PepsiCo-backed Quaker is planning a move into the refrigerated store perimeter later this year and focusing its marketing on the health benefits of oats (heart health, gut health, and sustained energy).
Grainful's revamped recipes use whole oat groats rather than steel cut oats for a more rice-like texture, and include additional whole grains such as sorghum and red quinoa.