Beverage trendspotting, from ashwagandha to sugar cane juice
There were scores of new beverages from cold brew coffee and organic whole milk blends from Chameleon, and kombucha in a can from Brew Dr, to Geevani 100% sugar cane juice from helTHe Brands (which has less sugar than orange juice), organic ashwagandha energy drinks from Naturewise, and Ethan's apple cider vinegar shots.
The shots - which launched in Whole Foods nationwide last summer and are growing fast in other retailers including Amazon, Sprouts and Fresh Thyme - appeal to a surprisingly wide demographic, said the company.