Tio Gazpacho brings in Matt Merson as VP of sales
Drinkable soup brand Tio Gazpacho has made its first executive hire with the appointment of beverage industry veteran Matt Merson as VP general manager (click HERE).
Merson - who most recently served as VP sales for Boxed Water following a stint at coconut water brand Zico, and has held leadership positions with Glaceau and Coca-Cola – will help take the brand into new channels and geographies, said founder Austin Allan, who spoke to FoodNavigator-USA at the Winter Fancy Food Show after raising an undisclosed sum in a Series B funding round supported by existing investors.
“Matt has experience building brands but also building categories, having worked with coconut water, energy drinks and sustainably packaged water, so he was the perfect candidate for Tio.”