Geoff Freeman takes the helm at the GMA
The recent exodus from the Grocery Manufacturers Association (GMA) has prompted a lot of soul searching as large brands took issue with its approach on everything from GMO labeling to added sugar disclosures. So will new president and CEO Geoff Freeman be able to woo the big names back - or at least convince others not to leave?
Freeman - currently president and CEO of the American Gaming Association – takes the helm on August 1, and succeeds Pamela Bailey, who is retiring after almost a decade in the role.
Freeman “has a clear understanding that perception drives policy,” said CEO search committee member and Clorox CEO Benno Dorer, while Frito-Lay president and COO Vivek Sankaran argued that he was “the best person to lead our industry’s response to the changing needs of consumers.”
