‘I’m astounded people consider ghee to be healthy’
Is tallow trendy?
There’s a novelty factor about some of these traditional animal fats like tallow. Consumers describe the incredible taste experience of fries cooked in these fats as being sublime versus what you get when you have them cooked in vegetable fats, but it’s about moderation. The food experience is so enjoyable that consumers say they don’t need to have it on a regular basis. Melissa Abbott, Hartman Group