The skyr’s the limit
This August Danish dairy giant Arla Foods brought Icelandic skyr to the German market under its cream cheese brand Buko.
Protein-rich Skyr fitted into the growing trend for protein and would strengthen Arla Buko’s position in the cream cheese natural segment, the company said.
Arla Buko manufactures dairy products that contain only natural ingredients. “[That] means that no thickening agents, flavour enhancers or preservatives are used, among other things.”
Randi Riisager Wahlsten, senior category director for cheese at Arla Foods in Germany described the product as “another building block to expand our brand business in the German market".
A 200 g tub has a recommended retail price of €1.29.
This month also saw Buko refresh its branding to align more closely with Arla and draw attention to its all-natural ingredient list.