Indulgence and health are walking hand in hand
"Health and indulgence can fit together but they also have a place separately in the snacks category," Dornblaser said.
"Consumers want products that are good for them but offer unique benefits in terms of being single serve, portable, and having very specific kinds of ingredients."
Schaefer added, "To the extent where you can figure out how to make something indulgent without added sugar – that’s the sweet spot right now.”