What product claims are important to you as a parent, organic, non-GMO, allergy-friendly?
Quotes from parent panelists:
For one parent, it's not so much about label claims as it is overall nutrition: “We always talk about food and nutrition as fuel, so it’s not just fresh food, it’s what’s going to power us through our day.”
“I think organic and hormone-free is a huge driver for our family. With that being said, it’s really hard to try find organic strawberries, so we’ll buy conventional.”
“Most of my peer set is very much organic focused, and I don’t care about it at all. I tend to get organic because it tends to be cheaper.”