HopTea: 'We're here to create an entirely new beverage category'

By Elaine Watson contact

- Last updated on GMT

HopTea - winner of the BevNET Live Winter 2018 New Beverage Showdown competition - is a lightly carbonated unsweetened tea flavored with hops, a new beverage concept designed to appeal to tea drinkers and beer lovers.

The brainchild of Boulder, CO-based co-founders Dean Eberhardt and Andrew Markley, HopTea​ ​contains zero calories, zero sugar, and zero alcohol, and is made from three ingredients: Water, tea, and hops, said Eberhardt, who caught up with FoodNavigator-USA at BevNET Live​.

Eberhardt, who had his Eureka moment on day 25 of a Whole30 diet plan ("I really wanted a beer and I couldn't have one​"), launched 16oz cans of HopTea (MSRP $2.99) in May at a farmer's market in Denver, before securing listings at Rocky Mountain Whole Foods stores in September. 

And so far, HopTea is appealing to tea and craft beer fans, claimed Eberhardt, who describes it as "a cool new type of tea, not a non-alcoholic beer... It's hoppy on the nose, and forward with the hops, but it finishes like a tea."

He added: "It resonates particularly well with millennials and foodies."

Checkout our trendspotting gallery​ from BevNET Live Winter 2018, which was held in Santa Monica, California.

Related news

Show more

Related products

show more

Color plus clean labels from a proven ingredient

Color plus clean labels from a proven ingredient

Briess Malt & Ingredients Co. | 04-Mar-2019 | Product Brochure

BriesSpecialty™ Malt Flours offer natural color and flavor adjustment for cookies, breads and other grain-based goods. Ranging in color from light to black,...

Reformulating for Flexitarian Food Applications

Reformulating for Flexitarian Food Applications

Kikkoman Sales USA, Inc. | 16-Oct-2018 | Technical / White Paper

Flexitarianism is becoming one of the biggest trends in food, according to several food and health information sources, including the National Institutes...


Asian Flavors Adapt to Fit New Applications

Kikkoman Sales USA, Inc. | 07-Aug-2018 | Technical / White Paper

For close to four centuries, Kikkoman has built its heritage on mastering the techniques—and applying the leading-edge technologies—that maximize flavor....

Engevita® Proteina by Lallemand Bio-Ingredients

Engevita® Proteina by Lallemand Bio-Ingredients

Lallemand Bio-Ingredients | 26-Jun-2018 | Technical / White Paper

Are you looking for a natural, allergen-free, vegan-friendly functional ingredient?
Lallemand Bio-Ingredients introduces Engevita® Proteina, a savory...

Related suppliers

Follow us

Featured Events

View more


View more