'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'
Not all hemp extracts are equal
Dustin Cosgrove at Hemp Oil Canada, meanwhile, noted that not all hemp extracts are the same, with companies using different extraction methods, and some containing far more CBD than others: "In future perhaps it will be more like whey proteins, where everyone understand that if it's 90%+ protein it's an isolate, and if it's less than that it's a concentrate."