'What we're wrestling with is whether CBD is an ingredient play, or something huge brands can be built around'
Purple reign
Suntava (now part of Healthy Food Ingredients) - which is making waves with its anthocyanin-packed Non GMO purple-corn ingredients - says its purple-hued wares now feature in everything from cereals (Kashi, Cascadian Farms, Back to the Roots) and snacks to craft beers, and baked goods.