Check out FoodNavigator-USA’s latest gallery of new products hitting US shelves, spanning the latest plant-based launches in the meat and dairy aisle, to a whimsical new cereal called Magic Spoon to Blueberry Cheerios.
Products that make the IRI Pacesetters list of the top 100 CPG launches still tend to be from larger companies (although that’s changing), but the days of ‘blockbuster’ new products are over, says the Chicago-based market researcher.
The JM Smucker Co. is overhauling the marketing model that helped it build iconic brands like Jif peanut butter, Smucker’s jelly and Folgers coffee in an effort to disprove the emerging notion that ‘big food’ can’t innovate or, in some cases, even navigate...
While some entrepreneurs of startups might frown upon a partnership with a large food company as ‘selling out,’ many others increasingly see such arrangements as ‘selling up’ and as a way to take their businesses to the next level.
Organic snack company Evolve Brands is built around "mindful snacking," a concept which informs every business decision the founding partners make, says partner Cindy Poiesz.
