All news articles for May 2019

Photo: Beyond Meat

Euromonitor: What's the driving force behind plant-based eating?

By Mary Ellen Shoup

The bulk of the plant-based eating trend is being driven by consumers who are trying to do their part to help the environment by cutting down their meat intake, as opposed to completely eliminating meat products by following a vegetarian or vegan diet,...

Gut reaction: How do you build a brand around digestive health?

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Gut reaction: How do you build a brand around digestive health?

By Elaine Watson

Do all fermented foods contain probiotics? Do consumers understand what prebiotics are? Are shoppers looking for products that deliver a rapid and discernible effect (to tackle bloating/gas/constipation, or improve regularity) or are they focused on long-term...

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