Spicy specificity and complexity with Kalsec
As the hot & spicy trend gains traction, customers are looking for more "spicy specificity" in that they want to build a marketing story around the source of the heat with a named pepper (ancho, ghost, serrano, green hatch, habanero), said Gary Augustine, executive director, market development at Kalsec.
They are are also looking for complexity as well as heat, "not just something that will blow your head off," he added.