Goodbelly teams up with General Mills to launch probiotic yogurt, cereals
Gut-friendly brand Goodbelly has teamed up with General Mills to develop lactose-free yogurts and gluten-free cereals fortified with Chr. Hansen’s BB12 probiotic strain. The new products will be manufactured by General Mills, which is also releasing a new version of a bar developed with Goodbelly a couple of years ago.
(General Mills' venture arm 301 Inc is an investor in Goodbelly.)