Kraft Heinz CMO takes the top spot at 8Greens
Eduardo Luz, formerly CMO at Kraft Heinz, is the new CEO at 8Greens, which makes health and wellness products containing blue green algae, organic aloe vera, barley grass, spinach, kale, spirulina, chlorella and wheatgrass.
"As the company continues to grow, [8Greens co-founder] Dawn [Russell] and I realized that hard work and entrepreneurship can only take us so far, and that we were only scratching the surface of our brand's potential," said cofounder and chairman Jamie Russell.
"When looking to fill the role of CEO, we searched for a strong leader and communicator with global experience who we could trust and who could capture the brand's potential. We found this in Eduardo, who brings a unique background and skill set to the role."