JAY-Z adds some stardust to cannabis-fueled brand Caliva as chief brand strategist
As the new chief brand strategist at cannabis brand Caliva, Shawn 'JAY-Z' Carter will "play a crucial role driving creative direction, outreach efforts and strategy," says Caliva, which recently acquired functional beverage brand Zola and says beverages featuring hemp-derived CBD will start to hit the US market around August or September.
