Cool Food Pledge calls on companies to serve foods with lower carbon footprints
Ten companies and institutions last Tuesday committed to the Cool Food Pledge, which aims to reduce greenhouse gas emissions by 25% by 2030 by encouraging people who visit their restaurants and campuses to choose foods with lower carbon footprints. Drawing on emerging behavior science, the strategies will range from “changing menu layouts, to using appetizing language, to offering more plant-focused meals,” according to the World Resources Institute. New participants including IKEA, BASF, the city of Milan in Italy, the Belgium city of Ghent, Harvard University, University of Pittsburgh, Memorial Sloan Kettering Cancer Center, Seattle Children’s Hospital and the World Bank.
