Yuck or yum? Product testing with kids
While it can take multiple exposures to certain foods (notably veggies) before kids will embrace them, packaged food manufacturers don't get 8-12 attempts to impress their target audience, which can lead to more conservative choices when it comes to flavor, and a tendency towards sweeter formulations, said Curion and Kraft Heinz.
However, sugar doesn't trump everything else when it comes to preference, they said.