Chobani: 'We're trying to make it fun. If you get too righteous... kids switch off'
By Elaine Watson
- Last updated on
Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with Gimmies, a dedicated brand supported by a new set of characters designed to appeal to younger kids, explained president Peter McGuinness. "We're trying to make it fun. If you get too righteous... kids switch off."