Bottled water and kids...
There's a big opportunity to develop more bottled water products that appeal to kids, said Howard Telford at Euromonitor International, while adding coconut water to juice products can reduce calories while maintaining your 100% juice credentials, he said. At Rethink Brands, meanwhile, Matt Swanson said he had found the sweet spot with a 5% organic apple juice product with extra sweetness from monk fruit.