From supplements to foods and beverages: Where is the kids' market going?
The next generation of kids' foods and beverages may have a more functional slant, drawing inspiration from trending items in the supplements aisle, from probiotics, melatonin and elderberry to long-chain omega-3 fatty acid DHA, phosphatidyl serine, vitamin B complex, medium chain triglycerides, and medicinal mushrooms, said Jessica Hochman at SPINS.