First came the Instagram handle @sauce, next came the (actual) sauce, made from chili peppers, agave nectar, truffles (a form of fungi), truffle essence, olive oil and spices in a custom bottle and cap. The Truff hot sauce brand, which launched in December 2017, quickly become a best seller on Amazon and has generated explosive growth, say L.A. based co-founders Nick Guillen and Nick Ajluni.
GALLERY: Trendspotting at (the virtual) Expo West ... from chia pasta to butternut squash chips
WATCH Beanfields CEO: ‘‘There’s a lot of crunch, a lot of noise, then big bold flavor as you bite through’
WATCH: Bright Foods moves into refrigerated protein bar category
NEW PRODUCTS GALLERY: From Halo Top keto ice cream to a flurry of plant-based innovation from Silk
