First, the Instagram profile... next, the hot sauce
By Elaine Watson
- Last updated on
First came the Instagram handle @sauce, next came the (actual) sauce, made from chili peppers, agave nectar, truffles (a form of fungi), truffle essence, olive oil and spices in a custom bottle and cap. The Truff hot sauce brand, which launched in December 2017, quickly become a best seller on Amazon and has generated explosive growth, say L.A. based co-founders Nick Guillen and Nick Ajluni.