All news articles for January 2020

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Carlos Abrams-Rivera appointment as Kraft Heinz U.S. Zone President is effective Feb. 3, 2020. Photo: Kraft Heinz

NEWS IN BRIEF

Kraft Heinz appoints new leader for its US business

By Mary Ellen Shoup

Campbell Soup executive Carlos Abrams-Rivera will join the senior leadership team at Kraft Heinz as the new U.S. Zone President, leading all US business operations, the company’s largest business, effective February 3.

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