NEWS IN BRIEF

Giant Food launches single, integrated e-commerce site

By Mary Ellen Shoup

- Last updated on GMT

Giant Food launches single, integrated e-commerce site

Related tags Giant Food e-commerce Peapod

Giant Food is merging its Giantfood.com and Peapod.com sites to create a simplified grocery e-commerce site for customers at Giantfood.com.

Through the Washington D.C.-based retailer's new integrated online site, customers can "access a robust shopping experience with personalized shopping, rewards program benefits, a weekly circular and coupons as well as pharmacy, nutrition and wellness content offerings" ​all through one site, the company stated. 

"The ne brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores,"​ said Ira Kress, president of Giant Food.

"Beyond choosing where and how they want to place grocery orders, customers are able to browse rewards offerings that help them earn gas and grocery points, as well as save shopping lists, and view personalized product recommendations."

Customers who had previously used pickup or home delivery through Peapod by Giant at Peapod.com can still access the e-commerce service through the integrated Giant website or the retailer's free mobile app. For prior Peapod users, there will be no interruption of service as all Peapod account information, orders and history will transition seamlessly to the new Giantfood.com site, according to the company. 

Through the platform, Giant Pickup and Giant Delivers services are available to over six million shoppers in over 330 zip codes across Washington D.C., Maryland, Virginia, and Delaware. Customers can choose from flexible order windows with same-day delivery service also available in select neighborhoods.

The new online platform includes an expanded assortment with hundreds of new items including more plant-based foods, local, and globally-inspired culinary offerings.  

Related news

Related products

show more

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Future Food-Tech San Francisco, March 21-22, 2024

Future Food-Tech San Francisco, March 21-22, 2024

Content provided by Rethink Events Ltd | 11-Jan-2024 | Event Programme

Future Food-Tech is the go-to meeting place for the food-tech industry to collaborate towards a healthier food system for people and planet.

Palate Predictions: Top Flavor Trends for 2024

Palate Predictions: Top Flavor Trends for 2024

Content provided by T. Hasegawa USA | 08-Jan-2024 | Application Note

As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...

Related suppliers

Follow us

Products

View more

Webinars