Online grocery sales hit $7.2bn in June as month-to-month growth slows, reports Brick Meets Click

By Mary Ellen Shoup contact

- Last updated on GMT

©GettyImages / mangpor_2004
©GettyImages / mangpor_2004

Related tags: Brick Meets Click, Online grocery

The ongoing growth of online grocery delivery and pickup services in June illustrates how the contact-less shopping method is becoming more integral for a broader consumer base, as both order frequency and household penetration continue to increase, reports Brick Meets Click (BMC).

Online grocery sales grew more than 9% to $7.2bn in June – compared to $6.6bn in sales in May, a 24% increase from April sales ($5.3bn) – as household penetration of online grocery services rose to 35% to 46.5 million customers (up from 43 million the previous month), according to BMC/Mercatus​ survey which polled 1,781 US adults on June 24-25, 2020.

Purchase frequency also climbed 9% versus the prior month as active households placed an average of 1.9 online grocery orders for either delivery or pickup up in June, up from the average of 1.7 in May.

“Many grocery retailers have demonstrated amazing agility since the health crisis started, building surge capacity to better meet the astronomical growth in demand for shopping online. This increase in online grocery capacity has flipped the equation. Today as shoppers have more choice, the increased capacity is now actually enabling the continued growth of online grocery,”​ said David Bishop, partner and research lead, Brick Meets Click.

Retailers such as Giant Food​, Stop & Shop​, and Target have all expanded their online grocery fulfillment capabilities recently to respond to the increased consumer usage of delivery and pick-up services.


** (Note: The metrics exclude online grocery orders that are shipped to home via common or contract carriers.)

Online grocery motivators

Reported health concerns have impacted how consumers are shopping for their groceries opting for online services over traditional brick-and-mortar shopping, said BMC.

Forty-four percent of households surveyed in June indicated a “high level”​ of concern about catching/contracting the coronavirus, up from 42% in May. The increase was almost entirely driven by a 9% increase among shoppers in the over-60 age segment since May, according the survey.

The June survey also found that interest in receiving an online grocery order (via pickup or home delivery) will continue to increase over the coming months with nearly one-third (32%) of all households being extremely or very likely to use an online grocery delivery or pickup service over the next 90 days.

“Even though some retailers have seen sales decline within their respective business, the new reality of increased capacity across the market – and related greater choice (or options) for shoppers – means that all grocery retailers will need to accelerate their efforts to make shopping online even more seamless to thrive going forward,”​ added Bishop.

Related news

Show more

Related products

show more

Clean-label flavor enhancement and sodium reduction

Clean-label flavor enhancement and sodium reduction

Salt Of The Earth LTD | 01-Jul-2020 | Application Note

Mediterranean Umami is a mixture of plant extracts rich in umami flavor compounds and sea-salt. It is an all-natural and clean-label solution for flavor...

Beyond amazing plant-based burgers start here!

Beyond amazing plant-based burgers start here!

Roquette: Improving well-being by offering the best of nature | 25-Jun-2020 | Application Note

With demand for plant-based foods up an incredible 278% since this time last year, food and beverage manufacturers are scrambling to boost their catalog...

Convenience foods + culinary standards

Convenience foods + culinary standards

Cargill | 09-Jun-2020 | Technical / White Paper

Keeping pace with modern lifestyles and current trends, today’s convenience category has the opportunity to re-invent itself and earn a consistent place...

Related suppliers


Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us


View more