UNiTE Food: 'Our bars will bring a new consumer into the protein bar aisle...'
By Elaine Watson
- Last updated on
Available in Mexican Hot Chocolate, Churro, and PB & Jelly flavors at www.UniteFood.com, Amazon, Kroger.com, Walmart.com, and Bristol Farms (and soon to be available nationally through UNFI and KeHE), UNiTE gluten-free protein bars feature nut butter as the #1 ingredient, says founder Clara Paye. "I think these bars will bring a new consumer into the protein bar aisle. We also think they will resonate with Millennials, who are the most ethnically diverse generation in history."
She added: "You're probably thinking not another protein bar, but maybe you're like me, part of the 25% ethnic minorities that make up America, and you're thinking, where's your bar?"