All news articles for July 2020

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

By Mary Ellen Shoup

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...

GoGo Squeez navigates the new normal of back-to-school shopping

GoGo squeeZ navigates the new normal of back-to-school shopping

By Mary Ellen Shoup

After months of adapting to the roller coaster of shifting business priorities caused by the coronavirus pandemic, GoGo squeeZ is entering another period of uncertainty: the back-to-school shopping season, typically a peak sales time and marketing push...

The new ice cream range consists of seven flavors. Pic: fairlife

fairlife moves into ice cream

By Jim Cornall

US dairy firm fairlife, LLC, which launched ultra-filtered milk in 2015, has partnered with Boardwalk Frozen Treats, LLC, to enter the ice cream category. It is the Coca-Cola Company owned firm's first venture away from beverage-related products...

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