Mavericks Snacks: Whole grain cookies, crackers with lower sugar
By Elaine Watson
- Last updated on
Developed by Hippeas founder Livio Bisterzo and run by former General Mills exec Christian Quie, Mavericks is a new “authentically kid-first” lifestyle brand aimed at children aged 4-11. The first products – which debuted in Whole Foods in April 2020 - are whole grain cookies and crackers with less sugar that meet the USDA’s ‘smart snacks’ requirements.