Fruit chia smash: 'We're looking to shake up the outdated and sugar-filled jelly aisle'
By Elaine Watson
- Last updated on
Made with four ingredients: fruit, date syrup, chia seeds, and lemon juice, fruit chia smash from Oswald Co contains just 2-3g sugar per serving (vs most jams, which contain 8-15g), said founder Anna Peck: "We're looking to shake up the outdated and sugar-filled jelly aisle and create super easy wins with big health impacts in daily diets."
But don't call it 'jam'... According to federal food labeling law, jam must contain at least 55% sugar by weight, noted Peck, who sells her wares in a number of specialty stores, select NYC Whole Foods stores, Thrive Market (coming soon), and direct to consumer.
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