Hershey tests markets oat-fueled vegan chocolate bars: 'Should they make it to market, it may be under a different moniker'
By Elaine Watson
- Last updated on
Made with chocolate, oat flour, and rice flour, Hershey's Oat Made bars are a work in progress, said the firm in a recent blog post. "We're currently doing real-time, in-market testing...
"It’s so important for us to test for reality, that we’re intentionally planning a marginal level of advertising delivered to certain geographic areas for the Hershey's Oat Made products. In fact, should they make it to market, it may be under a different moniker (as we’re still testing out whether to use the current 'Oat Made' name or simply call them 'plant-based').
"Once naming and branding for the products are defined, we’ll tackle the even-bigger questions: How do we scale up the product? When do we launch, and who are the key retailers for this product? How soon do we complement the launch of our Oat Made chocolate with a plant-based Reese's?"