For the first time in more than 20 years, snacks brand Pringles has undergone a makeover. The rebrand comes as Pringles celebrates its 30 years since it first entered the market.
Known as Mr. P (or Julius Pringles), the brand’s mascot will now sport a ‘modern emoji-style’ look, including bold new eyebrows and a red bow tie.
The pringles cans themselves have also been rebranded, with bright and bold packaging.
“After being Pringles’ loyal mascot for many years, Mr P has had a well-deserved makeover, in what is his boldest look yet,” said Pringles UK’s Florence Kayll. “Mr P’s hair may now be gone but he’s looking more youthful than ever with striking new eyebrows and is of course still sporting his famous, stylish moustache as his celebrates his 30th birthday in the UK.
“While Mr. P and the can design have both undergone a transformation, Brits can be confident that there are no changes to the amazing flavour and crunch found inside every Pringles can.”