The world doesn't need another plant-based burger, says OmniFoods: We're filling in the blanks in the category
A food-tech company created by Hong Kong-based Green Monday, OmniFoods entered the US market last year with OmniPork grounds, strips, and luncheon meats, which can be seasoned, steamed, pan- or deep-fried, stuffed or crumbled for use in tacos, sliders and other US-style dishes or Asian-inspired dishes, and contain less saturated fat, fewer calories, and zero cholesterol compared to animal-based pork products.
The brand, which is in Sprouts nationwide and 200+ Whole Foods stores in the frozen section, is also launching plant-based seafood products (fillets, sticks, tuna, burgers) in the US, said founder David Yeung. “I think diversity is the word. We’re filling in the blanks [in the US plant-based meat category]. So when we do pork, we’re not talking about sausages or bacon, but pork that can be used as an ingredient in different cuisines.”
As for mimicry, he said: “There are some things that people really like about meats or seafood, but also things they might not like [such as the smell of some seafood], so we can make better products.”