Beyond Meat expands presence in drugstore channel, entering 2,000 Rite Aid Stores

By Mary Ellen Shoup

- Last updated on GMT

Photo Credit: Beyond Meat
Photo Credit: Beyond Meat

Related tags Beyond meat plant-based meat

Beyond Meat is rolling out its Beyond Burger and Beyond Meatballs products at approximately 2,000 Rite Aid stores nationwide as the company aims to expand its presence across all retail channels including drugstores.

“Expanding our presence across retail channels, including drugstores, is a natural next step," ​said Deanna Jurgens, chief growth officer, in a press release this morning.

"Our goal is to make plant-based meat available to consumers, wherever they shop. With convenience being key for meal prep, we’re making it easier than ever to incorporate Beyond Meat into your next meal by offering our products at Rite Aid locations nationwide​."

The retail expansion news follows Beyond Meat's recent Q4 earnings call where the company reported a double-digit (19.5%) decline in US retail sales​ along with some growth in international markets and a slow recovery of its foodservice business. 

Despite the lackluster results at retail, Beyond Meat CEO Ethan Brown seems optimistic about the company's leadership position in the plant-based meat category, which as a whole saw 0% growth in 2021, according to recent data from The Plant Based Foods Association​.

The Beyond Burger (which contains 35% less total and saturated fat along with fewer calories and zero cholesterol than 80/20 ground beef along) will be available in a 2-pack format and Beyond Meatballs will be sold as 12-pack in the frozen aisle at all Rite Aid stores. 

“By offering the Beyond Burger and Beyond Meatballs across the vast majority of our stores, we are catering to our consumers’ growing demand for products that support their lifestyle,"​ said Erik Keptner, chief marketing and merchandising officer at Rite Aid. 

Related news

Show more

Related products

show more

Bacillus coagulans SNZ 1969

Bacillus coagulans SNZ 1969

B&D Nutritional Ingredients | 25-Jan-2023 | Technical / White Paper

Bacillus coagulans SNZ 1969TM is an exceptional probiotic strain due to its stability, 50-year history of use and efficacy supported by twenty plus publications.

Withania Somnifera (Ashwagandha) - For Better Health

Withania Somnifera (Ashwagandha) - For Better Health

Chemical Resources (CHERESO) | 16-Jan-2023 | Technical / White Paper

Withania somnifera (Ashwagandha) is one of the few herbs with significant effects on both psychological and physiological aspects of human functioning.

T. Hasegawa releases 2023 Flavor Trends Report

T. Hasegawa releases 2023 Flavor Trends Report

T. Hasegawa USA | 10-Jan-2023 | Insight Guide

When it comes to flavor, 2023 promises more exciting experiences in food and beverage than ever before. Analyzing the “Now, Near and Next” of consumer...

Withania Somnifera (Ashwagandha) - For Better Health

Withania Somnifera (Ashwagandha) - For Better Health

Chemical Resources (CHERESO) | 03-Jan-2023 | Technical / White Paper

Withania somnifera (Ashwagandha) is one of the few herbs with significant effects on both psychological and physiological aspects of human functioning.

Related suppliers

Follow us

Products

View more

Webinars