Kellogg's unveils 'cooling' cereal that 'magically cools your mouth as you eat'

By Elaine Watson

18-Dec-2022 - Last updated on 19-Dec-2022 at 16:05 GMT

Available exclusively at Walmart, Kellogg’s The Elf on the Shelf Snow Creme Cereal is billed as the "first-ever cereal with a snow-like cooling sensation with every bite."

NEW PRODUCTS GALLERY: Nestlé tests 'animal-free' milk, Kellogg's debuts 'cooling' cereal and Danone unveils zero added sugar smoothies

Nestlé dips its toes into 'animal-free' waters with Cowabunga beverage in partnership with Perfect Day

Mission Foods taps into keto trend with zero net carb tortillas

Solely claims industry first with pasta made from green banana

Barilla Al Bronzo pasta boasts 'extraordinary sauce grip'

Alpha Foods unveils a plant-based chik’n & maple waffle breakfast sandwich

TWO GOOD expands into drinkables with zero added sugar smoothie line

Meati unveils its first marinated offering

Spero unveils clean label egg alternative

Eat Just and Chef MIng Tsai unveil plant-based breakfast bings

Kraft Heinz explores plant-based opportunity via Philadelphia brand

The first product to emerge from NotCo Kraft Heinz JV is... NotCheese

Hummus... in a pouch?

Frito Lay unveils bite-size versions of its classic snacks

No milk? No problem, says Kellogg

Kellogg's unveils 'cooling' cereal that 'magically cools your mouth as you eat'

Related news

Show more

Follow us

Products

View more

Webinars

On-demand webinars

Headlines