Kellogg's has launched two new Pringles flavours inspired straight from Mexico as a channel exclusive for 7-Eleven in the US.
Pringles Las Meras Meras Habaneras ups the ante with a bold smack of roasted habanero chili peppers, lime and salt, while Pringles Enchilada Adobada is a tongue-tingler of adobo, hot chili peppers, lime and salt.
“We are excited to give Pringles fans in the U.S. a chance to try these flavours, which are proven performers in Mexico,” said Melissa Esshaki, senior manager, Commercial Strategy - Small Format, Kellogg Company.
“Our goal is to bring the authentic flavours of Mexico to our customers, and we believe these new Pringles varieties will deliver on that promise.”
The snacks are rolling out on US supermarket shelves and will be on promotion for 2 cans for $6 between 24 May and 27 June.