All news articles for September 2024

Source: Michael Cina

Brand Alchemy

Designing for impact: The balance between aesthetics and function

By Deniz Ataman

Design is often a multi-faceted strategy that balances creativity with constraints while artfully delivering a brand’s narrative to stand out on shelves, as demonstrated by Michael Cina, owner and creative director of Cina Associates, who employed design...

Pic: getty/wirestock

What is zebra striping?

By Rachel Arthur

More than a quarter of drinkers embrace 'zebra striping', according to recent research. How can brands engage with this trend?

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