New brand RightRice – a vegetable rice grain made up of over 90% vegetables and 10% rice - has launched exclusively with Whole Foods Market nationwide and on Amazon where it intends to reinvigorate the rice aisle.
For many food and beverage brands, their product packaging is their first – if not only – touchpoint with consumers, and yet all too often companies treat it as an afterthought or as little more than a protective exterior for what is inside.
Offering on-site nutrition services such as access to registered dietitians is becoming more common place in grocery stores, but does it make shoppers with chronic illnesses such as hypertension make healthier food and beverage choices?
MyPlate – the government’s visual aide for healthy eating – features fruits, vegetables, grains, and a fourth segment simply called ‘protein.' Today, this might come from plants or animals, but tomorrow, it could come from a suite of microscopic...
Already the top-selling organic nut butter brand, according to SPINS, Once Again Nut Butter is dramatically overhauling its branding to improve the products' “shopability,” and make it easier for time-pressed shoppers to quickly find the attributes...
Fresh Bellies entered the competitive HPP baby food market in 2015 with its line of savory refrigerated vegetable purees and has expanded its line to crunchy toddler snacks in order to 'age with' its consumer.
Consumers often say that if they’re going to indulge, they’d rather eat a small portion of something made with ‘real’ or familiar ingredients (butter, cane sugar, whole milk) than a more ‘processed’ low calorie/sugar/fat alternative.
When seeking investor support or trying to woo customers, companies not only need to describe their product, but they also need to explain the problem that the product or brand solves, according to the CEO of SmartCatch.
Producing high quality cheese sustainably and at an affordable price is the central mission of industry newcomer Craigs Creamery, which is currently rolling out in stores in the Northeast and Mid-Atlantic regions.
Independent grocers using the online ordering and delivery marketplace, Mercato, have experienced strong year-over-year sales increases despite growing competition from national chains and larger online grocery delivery providers.
JUST Egg - a plant-based scrambled egg alternative from Just Inc made with mung bean protein – is already outselling established liquid egg brands such as Egg Beaters (ConAgra Brands) and All Whites (Crystal Farms) in dollar sales per store in natural...