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Danisco targets women

Danisco targets women

The American arm of Danish ingredients company Danisco announced
this week that in order to capitalise on the most influential
segment of US shoppers in America - women - the company has
launched a new juice bar novelty idea, Elevations...

Flavour focus

Flavour focus

The American arm of Danish food ingredients company Danisco this
week announced the launch of a flavour concept designed to target
the ice cream and frozen novelty segment and to maximise on the
persuasion techniques of children.

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