US sales of wheat bread surpass white
Dollar sales of packaged wheat bread in the United States have surpassed those of white bread for the first time, according to new figures from The Nielsen Company.
Wheat bread sales were up by 0.6 percent over the past year to $2.6bn, the Chicago Tribune reported, while white bread sales fell by seven percent to $2.5bn nationwide.
However, white bread still beats wheat in terms of volume sold, with 1.5bn packages sold in the year to July 10, down three percent from the previous year, compared to 1.3bn packages of wheat bread, up five percent, according to Nielsen figures included in the report.
