What’s the secret to developing winning food and beverage products? Hard data and insight… or intuition and stardust? While no consumer panel or computer algorithm can predict with 100% accuracy whether a new product will be a hit, can new tools to generate rapid, high-quality feedback on concepts at an earlier stage save more time and money later on? And what really distinguishes the winners from the losers in the innovation stakes? In the FoodNavigator-USA Food Innovation forum, we gather together product development experts to address the following questions:1. Can big food still innovate? With many legacy brands struggling to stay relevant to today’s consumers, should big CPG companies throw in the towel and simply buy-in innovation from smaller, sexier, more agile brands? 2. What is innovation? A cool product? A new business model? Blue-sky change or incremental updates? What can we learn from successful new launches?3. How is the innovation process changing? What new tools are brands using to get products to market more quickly, and build consumer insights into the process at every stage? Are traditional focus groups becoming passé?The first 45 minutes will be devoted to the panel discussion moderated by FoodNavigator-USA editor Elaine Watson, and we’ll leave the remaining 15 minutes for audience questions.
Co-founder and chief operating officer
James S. Tonkin
President and Founder
Co-founder, Halen Brands
Partner, Chef’s Cut Real Jerky, Core Brands, SkinnyPop
SVP of Innovation
COO and culinary director