Proteins

Exploring how consumers define ‘healthy’ through dietary patterns

Futureproofing the Food System

Exploring how consumers define ‘healthy’ through dietary patterns

By Deniz Ataman

Consumers’ relationship with food continues to evolve through diets that target more specific needs while simultaneously shifting how they define healthy, according to results from the International Food Information Council (IFIC) Food and Health survey.

‘The water is fine’: Plant protein moves into mainstream

‘The water is fine’: Plant protein moves into mainstream

By Asia Sherman

Plant protein powder has transitioned from a niche market product for vegans and athletes to a broader base of wellness-minded consumers, according to a survey commissioned by mushroom mycelial fermentation company MycoTechnology.

C-store consumer habits: balancing impulse purchases with nuanced usage occasions

National Association for Convenience Stores

C-store consumer habits: balancing impulse purchases with nuanced usage occasions

By Deniz Ataman

C-stores can attract and retain customers who are looking for a quick and easy meal or snack by offering a variety of fresh and convenient food options, as well as bundling deals that offer discounts on popular products, Kathy Risch SVP, shopper insights...

Do consumers have a stomach for food tech?

Do consumers have a stomach for food tech?

By Ryan Daily

Food-tech is a sought-after solution to address systemic challenges facing the industry, including feeding a growing global populace, but many consumers are not convinced of its importance or worse — they want nothing to do with it.

A masculine framing does not have an affect on men liking vegan dishes. Image Source: Daria Kulkova/Getty Images

The effect of masculine marketing on vegan diets

By Augustus Bambridge-Sutton

One of the most pervasive cultural perceptions around food consumption in general is that eating meat is for men and that, conversely, veganism is feminine. A new study explores whether reframing vegan dishes through masculine marketing alters men’s conception,...

Plant-based meat shows promise for reducing cardiovascular risk factor

Plant-based meat shows promise for reducing cardiovascular risk factor

By Deniz Ataman

Consuming plant-based meat, rather than its conventional counterpart from animals, is correlated with a “significant drop” in an emerging cardiovascular risk factor in a small study funded by an unrestricted gift from Beyond Meat and presented last week...

Bridging the gap between conventional meat and alternative proteins

Bridging the gap between conventional meat and alternative proteins

By Deniz Ataman

Alternative proteins offer myriad potential solutions to curb the effects of climate change and public health risks, while creating space for partnerships with corporate meat producers, panelists said during the Good Food Conference last week in a session...