Videos

MELT Organic finds white space in the spreads category

MELT Organic finds white space in the sluggish spreads category

By Elaine Watson

Partially hydrogenated oils are being phased out by many margarine and spreads brands, but many shoppers still see them as ‘highly processed’ and less 'natural' than butter, and sales are going backwards. MELT Organic, by contrast, is still...

The babyfood category is ripe for reinvention, says OrgaNums

The baby food category is ripe for reinvention, says OrgaNums

By Elaine Watson

Refrigerated babyfood presents merchandising challenges for retailers, but has the potential to create a new super-premium subsegment in a category in need of fresh thinking, says Ashley Rossi, founder of organic baby food brand OrgaNums, which debuted...

How should mainstream retailers merchandise 'natural' foods?

How should mainstream retailers merchandise 'natural' foods?

By Elaine Watson

How best to merchandise 'natural' foods? For some mainstream food retailers, a store within a store is the best option, says David Winter, director of sales operations and sales strategy at SPINS. For others, it makes more sense to integrate...

CideRoad: Switchel meets demand for bolder flavors

Expo West 2016

CideRoad: Switchel meets demand for bolder flavors

By Elaine Watson

The sweet but tart taste of switchel can be polarizing, says Cide Road founder Kevin Duffy. But it meets a growing demand for bolder, more sophisticated, flavors that has helped to drive sales of products such as kombucha, adds Duffy, who has now secured...

Nomva probiotic fruit snacks: We perform best in the juice set

Expo West 2016

Nomva probiotic fruit snacks: We perform best in the juice set

By Elaine Watson

With more fiber than cold-pressed juice (4-5g per serving), plus a dose of probiotics (Ganeden’s ultra-resilient BC30 strain), Nomva is targeting consumers seeking simple, minimally processed snacks in a convenient format, says brand owner Phenomenal...

FOOD VISION USA: The highlights!

FOOD VISION USA: The highlights!

By Elaine Watson

If you didn't make it to Chicago in October for FoodNavigator-USA's inaugural Food Vision USA event, you missed a truly awesome ensemble of industry experts covering everything from our nutritional needs on a manned mission to Mars to the challenges...

Failure rate for new products is 80% - so what are the most common pitfalls?

dispatches from fie 2015

The 4 biggest mistakes in healthy marketing

By Annie Harrison-Dunn

The Healthy Marketing Team tells us what NOT to do when marketing a healthy food product, based on work by their colleagues at New Nutrition Business.   

Union Kitchen offers more than a kitchen it offers community, outreach

Union Kitchen: Inside a food and beverage incubator

Union Kitchen offers more than a shared kitchen, it offers community & outreach

By Elizabeth Crawford

Launching a new food or beverage company requires a lot of passion, but it also requires a business plan, regulatory knowledge, access to equipment, distribution and exposure – which is a lot for any startup to fully grasp out of the gate. 

GOED exec on national campaigns, health claims, and El Niño

GOED exec on national campaigns, health claims, and El Niño

By Stephen Daniells

A positive decision from the FDA on a qualified health claim for omega-3s and blood pressure would be “further justification that EPA and DHA are good for your heart”, says Adam Ismail, Executive Director of GOED.

Increased innovation needed to further drive tea sales in the US

Part 2: One-on-one with The Tea Council of the USA on Emerging Trends

Increased innovation needed to further drive tea sales in the US

By Elizabeth Crawford

Sales of tea in the US are booming, but the industry still faces tough competition and must continue to innovate to capture a larger “share of throat,” according to Peter Goggi, president of the Tea Council of the USA. 

More Americans are reaching for green tea, consumer survey reveals

Part 1: One-on-one with the Tea Council of the USA on emerging trends

More Americans are reaching for green tea, consumer survey reveals

By Elizabeth Crawford

America may be a nation of black tea drinkers, but increasingly they are reaching for green tea for its health benefits, rich cultural experience and diverse flavor profile, according to a research by the Tea Council of the USA. 

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